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Dondup to Launch Denim With Low Impact on Environment

FOSSOMBRONE, Italy — “There is no Planet B.”
Starting from this assumption, Dondup president Matteo Marzotto believes it is “a social duty” to take steps in order to reduce the industry’s impact on the environment. “I have been troubled for many years about this issue,” confessed Marzotto during a visit to the Dondup headquarters in Fossombrone, a small town nestled in the Marche region, in central Italy. “I have realized that awareness makes us all more active in making important choices.”
The young entrepreneur is taking action and Dondup has partnered with the well-respected and innovative Italian Candiani mill to create the D/Zero denim fabric, which employs 50 percent less water and 70 percent less chemicals compared with Candiani’s denim, which is already considered innovative in terms of sustainability.
With a background in textile as one of the heirs of the Marzotto business, and a former Valentino chairman as well as a former investor in Vionnet, he is well aware of the impact of the fashion industry on the environment, and ticked off several innovations brought forward as far back as the Seventies by the Marzotto family to dispose of waste water, for example. However, technology today is so advanced that it allows

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Via:: https://wwd.com/fashion-news/denim/dondup-to-launch-denim-with-low-impact-on-environment-1202905736/