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Namesake Debuts Try-at-Home Platform for Leather Jacket Design

TORONTO — Imagine if a box came to your doorstep and with it anyone, anywhere could create a custom leather jacket that is unmatched in its fit and personalized detail.
For Canadian designer Rosa Halpern, bringing that idea to life — and in a way that mimics her client’s sensory experience in her Toronto studio — has been an all-consuming passion for the 26-year-old founder of the edgy bespoke brand, Namesake.
Now Halpern is putting that concept to the test in 2018 with today’s launch of a first-of-its-kind Try-at-Home design platform that empowers digital shoppers to build the perfect leather jacket based on their own customization choices.
“A great leather jacket has always been recognized as an investment piece. But finding that perfect fit is elusive,” said the British-born Halpern, who, after graduating from the Art Institute of Chicago in 2014, launched Namesake in 2015 determined to create ethically made customized essentials for women that could capture the essence of who they are or who they want to be when they slip on her sumptuous, timeless designs.
Within Halpern’s studio, customers ranging in age from 25 to 70 can touch and feel more than 40 leather options — some more durable for outdoor activities,

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Via:: https://wwd.com/fashion-news/fashion-features/namesake-debuts-try-at-home-platform-for-leather-jacket-design-1202908253/