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L’Oréal Rolls Out La Roche-Posay’s My Skin Track UV With Apple

Apple is now in the beauty retail business.
L’Oréal is rolling out its La Roche-Posay My Skin Track UV — the first battery-free wearable electronic to measure UV exposure — at apple.com and most U.S. Apple Store locations.
“This is the right place to be,” said Guive Balooch, global vice president and head of L’Oréal’s Technology Incubator, noting Apple’s image complements the product’s fusion of technology and high design.
This marks the first time the My Skin Track UV, previewed as a prototype at the 2018 Consumer Electronics Show, will be available to U.S. consumers. The wearable sensor is tiny — 12-mm. wide and 6-mm. high — waterproof and has a sturdy wire clip that can discreetly attach to clothing or accessories. Retailing for $59.95, it was designed by Yves Behar known for his work with brands such as Jawbone and Movado.
My Skin Track UV is the latest development in L’Oréal’s efforts in skin and sun safety, as well as the latest product developed by L’Oréal’s Technology Incubator — known for innovations such as Makeup Genius and Dose, the personalized skin-care technology.
In addition to La Roche-Posay’s high-performance Anthelios sunscreen line, the skin-care brand and L’Oréal launched the first stretchable skin sensor to monitor UV exposure, My UV

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Via:: https://wwd.com/beauty-industry-news/skin-care/loreal-launches-la-roche-posays-my-skin-track-uv-1202907240/