Updates

Latest Entries

Intersect by Lexus Brings International Chefs to New York’s Meatpacking District

Intersect by Lexus has found a third spot to park.
The brand has opened its experiential concept in the prime of New York’s Meatpacking District; similar to its sister locations in Tokyo and Dubai, the voluminous space was crafted with the help of design firm Wonderwall. And Lexus parts and materials, natch.
“It’s intended to be a culture space as opposed to a car space,” says general manager Kirk Edmondson. “It’s about introducing people to a side of the brand that they’re really not familiar with.”
The three-floor space marries several concepts under one roof. The ground floor features an all-day café, casual seating and retail shop; the second floor is a bar/lounge and restaurant, run by Union Square Hospitality Group, and the third floor is a private gallery space for talks, exhibitions and meetings. Although the space is short on Lexus’ logo, their design aesthetic runs throughout — the brand’s leather is used in the seating, bamboo blinds are fashioned in the shape of its spindle grill, the circular bar is evocative of a tire.
“There’s a lot of automotive related things if you hear the stories, but it’s really just paying homage to Lexus. It’s just interesting design at the end of

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Via:: https://wwd.com/eye/lifestyle/intersect-by-lexus-brings-international-chefs-to-new-yorks-meatpacking-district-1202906003/