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In Fiore Collaborates With Violette

In Fiore’s latest solid fragrance, Baisers de Jasmin, is a first for both the brand and its collaborator, French makeup artist Violette.
This is the first collaboration for the fragrance brand, which launched 20 years ago, and the first fragrance collaboration for Violette, who earlier this year was named the new global beauty director and spokesperson at Estée Lauder.

In Fiore Baisers de Jasmin
Robert Couto Photography

“I look for someone who I align with very well aesthetically and also creatively,” said Julie Elliott, founder of In Fiore, on working with Violette. “I like a strong personality, which may be contrary to a collaboration, but I love women who are confident in their creativity and ability to make decisions. In this case, when typically there would be conflict, it worked beautifully.”
A fan of the brand’s solid fragrances, Violette reached out to Elliott about creating a new scent together that embodies female empowerment. Going through multiple iterations, the two decided on a jasmine-based scent, which Elliott combined with botanical versions of benzoin and white amber.
“I really care about celebrating women and enhancing who they are as they are and not changing them,” Violette said. “I told [Elliott] it was my dream to do a perfume

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Via:: https://wwd.com/fashion-news/fashion-scoops/in-fiore-collaborates-violette-1202906928/