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Henkel Unveils Vegan, Cold-Pressed Hair and Body Line

In sync with mounting demand for cleaner beauty products, Henkel is launching a line of hair and body products called Nature Box.
The 22 stockkeeping unit portfolio consists of shampoo, conditioner and treatments for hair care, as well as body wash, body lotion, body butter and liquid hand soap. Nature Box joins other Henkel personal-care brands such as Schwarzkopf hair care, Dial soaps and Sexy Hair.
Nature Box products are vegan and produced with cold-pressed oils. Both of those are attributes moving to the front burner as consumers pay closer attention to what’s going on their bodies.
The launch builds upon Henkel’s sustainability initiatives. “A product’s origin and production should be as transparent and sustainable as possible,” said Martina Spinatsch, vice president, research and development, Beauty Care North America. “Nature Box reflects our commitment here at Henkel to uphold these important values.”
The vegan positioning resonates with an expanding base of Americans looking for vegan products. In the U.S., the number of consumers who claim to be vegan grew 600 percent from 2014 to 2017, according to a report by research firm GlobalData.
Cold-pressing has taken hold in the luxury market and with Nature Box is moving at mass. “Nature Box formulas with cold-pressed oils

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Via:: https://wwd.com/beauty-industry-news/beauty-features/henkel-launches-vegan-cold-pressed-line-1202907844/