Alicia Rountree is introducing her own swim collection.
The 32-year-old model has spent most of her life wearing swimsuits, whether that was while modeling for Victoria’s Secret or spending time on the beaches in Mauritius, a small island in the Indian Ocean on the east side of Madagascar where she grew up. And now she’s presenting her own swimwear designs to the market.
“This idea has been in me forever,” Rountree said. “And the second I was ready to do it, everything just fell into place. I found the manufacturing, the fabric and I started making the prints and it just developed from there.”
The line, named Alicia, is an eco-friendly, sustainable assortment. The swimwear is constructed using an Italian fabric made from Econyl, which is a technical yarn that comes from regenerated nylon found in fishing nets floating in coastal areas. Rountree also wanted to make sure that the stitching was on the interior of the suits, there were no metal clasps and the cuts could work on multiple body types.
“I’ve tried on so many swimsuits and the cut is the main thing I spent a lot of time on with the factories,” Rountree said.
The line, which is made in Mauritius, a detail