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Tod’s Presents No_Code Project

MILAN — There’s a new footwear design Tod’s believes will define a way of life: the shoeker, a trademarked model for men and women under the brand’s No_Code umbrella. The shoeker was unveiled in Milan on Wednesday as the fusion between a shoe and a sneaker and created by No_Code design lead Yong Bae Sock.
Tod’s chairman and chief executive officer Diego Della Valle believes the shoeker will work “because it is supported by a philosophy, it’s not only a way to catch the attention of the consumer but a way of thinking and it responds to the way we live. We are always on the move, we want to travel light, we don’t want closets that are filled with too much stuff, we want to open the fridge and find food that is easy to cook and healthy. This is the first step in a long-term project and is more a philosophy rather than a product.”
The shoeker, which will be available online starting on Friday, was presented by the newly tapped men’s collections visionary Michele Lupi, who introduced Sock, and a group of experts outside of the fashion design industry that are meant to advise on future product development. These included

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Via:: https://wwd.com/fashion-news/designer-luxury/tods-presents-no_code-project-1202907161/