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Sealed With a Kiss: Lisa Eldridge Launches 3 Lipsticks in First Solo Color Project

LONDON — Lisa Eldridge has many faces — creative director at Lâncome, makeup artist, author and YouTube legend, with 1.8 million subscribers. In May, she launched a sell-out line of rings made with semiprecious stones, similar to the ones she wears herself. Now, she’s embarking on her first solo project in color cosmetics with a limited-edition collection of lipsticks that launches on Nov. 19.
Eldridge has 20 years of beauty expertise, having consulted for Shiseido and No7 and collaborated on campaigns with brands including Prada, Chloé and Gucci. She started creating her beauty tutorials on YouTube eight years ago, offering makeup and skin-care advice to women of a variety of ages and ethnicities, and has 966,000 followers on Instagram.
Eldridge could have harnessed her fame and her social media influence long ago to create a full cosmetics line, but the makeup artist said she preferred to do things organically, and in her own time. “Often, I’m unconsciously doing the exact opposite of what people expect,” she said. “I definitely had that with my book as most people expected a ‘how-to’ format but instead, it was a history book.”
She took a similar approach to creating the lipsticks. “I hadn’t planned to create a lipstick, but I

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Via:: https://wwd.com/beauty-industry-news/beauty-features/sealed-with-a-kiss-lisa-eldridge-launches-three-lipsticks-first-solo-color-project-1202904028/