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Opening Ceremony to Showcase, Sell Emerging South Korean Designers

Opening Ceremony is dedicating a section of its New York store to 10 new South Korean designers over the next month.
Carol Lim and Humberto Leon, the founders of the brand, have partnered with 10Soul, a group that was established by the Seoul Design Foundation, an organization that helps bring Korean fashion design to global audiences. Lim, who is South Korean, and Leon, who is Peruvian and Chinese, have attended Seoul Fashion Week since 2011, but this is the first time they’ve teamed with the 10Soul on a retail activation.
“Going to Seoul Fashion Week is something that we are always excited to do every season because there is so much that we discover as we go,” Lim said. “We’ve always been a platform for discovery. It’s how we started the company. Collaborations are now a part of everyone’s vocabulary, but we’ve always viewed it as a way to tell stories and talk about cool things.”
Starting today, Opening Ceremony will feature and sell pieces from A.Bell, Blindness, Bourie, D-Antidote, HCL, J Koo, Münn, PushButton, YCH and Youser. For a few of these brands, it’s their first time selling outside of South Korea.
Over the past couple years, South Korean designers have made bigger

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Via:: https://wwd.com/fashion-news/fashion-features/opening-ceremony-to-showcase-sell-emerging-south-korean-designers-1202906510/