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Millennials Lie About Negative Shopping Experiences in Hopes of Nabbing Freebies

When shopping online, reading product reviews is second nature to most customers today — and even in stores, it’s common to see shoppers pull up their phones to check out what others have said about a brand or a particular item.
And while fit and quality are obviously important factors in prompting consumers to leave feedback (positive or negative), they aren’t the only things that matter: Customer service is also a top consideration, as a new study from customer support company UJET and Branded Research Inc. reveals.
According to its survey of about 1,500 U.S. consumers, 55 percent of millennials said they were likely to write a negative online review of a company after an unsatisfactory customer service experience. This makes the under-40 set a riskier market than baby boomers, of whom only 38 percent said they would be likely to leave such a review.
More surprising, perhaps, is the share of millennials who confessed to lying about a negative experience in hopes of receiving a discount or coupon: Nearly one in four said they had tried the tactic, compared with 14 percent of Generation X respondents and 2 percent of boomers. (Whether they were successful is another story entirely, though as brands

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Via:: https://footwearnews.com/2018/business/retail/millennials-shopping-discounts-customer-service-online-reviews-1202706515/