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LuisaViaRoma Finds a Temporary New York Home for the Holidays

BY WAY OF FLORENCE: For its first U.S. pop-up store, LuisaViaRoma has linked up with Spring Studios and Spring Place for a downtown Manhattan location bowing Friday.
Chief executive officer Andrea Panconesi — whose grandparents Lido and Luisa founded the prized store — flew in from Italy for this week’s opening. An early advocate of e-commerce — the Florentine retailer launched its online store in 1999 — LuisaViaRoma is making digital a key part of the New York outpost. The highly curated selection won’t be limited to what shoppers see — 30 key items. An additional 30,000 items will be within reach via interactive digital screens. Stylists will also be at the ready to dole out advice. Their expertise will also be available for at-home styling and wardrobe consulting services.
Italian and European brands will be well-represented thanks to items from Versace, Missoni, Marni, Attico, Moschino, Emilio Pucci, Alberta Ferretti and other labels. Consumers will have reason to return to the pop-up, since new and exclusive cobranded capsule collections will be dropped weekly. They can also indulge in professional makeup touch-ups, beauty products and other enhancing treatments. The interactive set-up will be open through Dec. 15.
The downtown hybrid space in Spring Studios rounds

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Via:: https://wwd.com/fashion-news/fashion-scoops/luisaviaroma-finds-a-temporary-new-york-home-for-the-holidays-1202907266/