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Janie Bryant, Emmy-Winning Costume Designer, Debuts JXB for Curvy Women

Janie Bryant, the Emmy-winning costume designer, who is best known for designing costumes for “Mad Men” and “Deadwood,” and has also designed for “The Last Tycoon,” “The Romanoffs,” and “It,” among other TV and film projects, is stepping out on her own.
She has designed a new collection called JXB, which is aimed at the curvy customer. The direct-to-consumer brand will launch later this month at Brandjxb.com and will feature sizes 12 to 24. It will follow a seasonless model and will have releases of core essentials and new statement pieces every six to eight weeks.
“I really wanted to create the collection for the curvy girl because I felt that there was a huge gap in the market for luxury clothing for sizes 12 to 24,” said Bryant, executive vice president and creative director of JXB, on a visit to New York.
In making this decision, Bryant said she was inspired by women around the country to whom she has spoken while doing a book tour for her style guide “The Fashion File” and emceeing fashion shows.
“There would always be Q&A’s afterward, and the curvy girls would ask, ‘How do I look like Joan [the “Mad Men” character portrayed by Christina Hendricks]?

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Via:: https://wwd.com/fashion-news/sportswear/janie-bryant-emmy-winning-costume-designer-debuts-jxb-for-curvy-women-1202904301/