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Alice + Olivia Reaches Out to the Streetwear Market With Keith Haring Collection

When one thinks about the brand Alice + Olivia, associations with streetwear, skaters and tomboys might not immediately come to mind. But this was the audience the label reached out to on Tuesday night, with its party in celebration of the new Keith Haring x Alice + Olivia collection.
The inside of Highline Stages in Chelsea had been transformed that evening into something of a playground for Nineties kids: There was a ramp in the middle of the room where Danielle Melendez, Jules Lorenzo and Brenn Lorenzo of “Skate Kitchen” rode their skateboards — while wearing T-shirts from the collaboration. Throwback arcade games like Frogger and Ms. Pac-Man lined the perimeter of the space. Models wearing looks from the line stood and danced periodically to the thumping old-school tracks Mia Moretti and Margot of The Dolls played. Nicky Hilton Rothschild cradled one of the signature cocktails of the night, replete with a colorful dusting of Haring’s signature depiction of a cartoon person. Lion Babe, Huma Abedin and Deray McKesson also circled the floor. Chief executive officer of Alice + Olivia, Stacey Bendet, showed former Macy’s chairman and ceo Terry J. Lundgren — he’d matched black sneakers with his gray suit —

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Via:: https://wwd.com/eye/parties/alice-olivia-reaches-out-to-the-streetwear-market-with-keith-haring-collection-1202906430/