After dropping several stellar sneakers with Vans, Fear of God founder and creative director Jerry Lorenzo has unveiled his debut shoe with Nike, the Air Fear of God 1. And with it, he offered an explanation of how the collab came about.
Speaking with the Swoosh, the renowned designer said he wanted to focus on the emotional element of sport when creating the basketball silhouette.
“It is a shoe that should only be judged by the emotion it gives the kid when he first sees it — however it makes him feel,” Lorenzo said in a statement. “We live in a day and age when images are leaked left and right, and products are leaked without consideration and emotional attachments. I’m aiming to give a visceral experience whether the kid sees it first on Ben Simmons coming into the arena or worn by his favorite athletes on-court.”
Nike Air Fear of God 1
He also, according to Nike, wanted to revisit an era when athletes and sport defined style.
“In my youth … growing up in the ’80s and finishing high school in the ’90s, contrary to what’s happening now, it was our superstar athletes and our pro athletes that were informing the way