By Zoe Wood
Stores are serving £249bn market badly, says founder of national accessibility day
Going shopping makes Mike Adams feel “very disabled”. He says: “I can go into a shop and be made to feel invisible. There’s an apprehension. Staff are unsure of engaging with me so they swerve the conversation altogether.”
Tough times on the high street mean the big retail chains are crying out for customers, yet Adams – the founder of Purple, a not-for-profit organisation that promotes the spending power of the UK’s near 14 million disabled people – argues that shops are badly serving a £249bn market.