PARIS — The jewelry was more than eye-catching at the Paris shows this season, with bracelets running up and down arms and stone-encrusted warrior harnesses channeling a Grecian goddess vibe at Chloé, while layers of coin charms were key elements to an ethnic-infused breakout collection from Paco Rabanne.
And those are just two prominent examples of the momentum building in the category.
As luxury houses seek to broaden their audiences to secure longevity and tap into younger generations of fashion-hungry consumers, branded costume jewelry has gained newfound prominence. Jewelry accessories complete a full-look offer tailored to an Instagram era while entry-level pricing serves as a gateway to the wider universe of a high-end label. Add online shopping to the mix and it is becoming easier than ever for fashion-conscious consumers to snap up the lower-priced items.
“Most of it is in a very good price range, so it’s the first contact to a brand,” said Chloé creative director Natacha Ramsay-Levi who sees jewelry as an important means of brand expression and has used pieces infused with symbolism since her first collection for label a year ago.
“It’s become huge,” she said of the rise of the category, spurred on by multibrand retailers, over the past