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Heyday Closes Series A Round

Heyday has closed a series A round of funding, raising a total of $8 million, led by Fifth Wall Ventures. The round also includes funding from Lerer Hippeau, Brainchild Funding, M3 Ventures and CircleUp.
Often referred to as the “Drybar of facials,” New York-based facial shop Heyday plans to use the cash injection for building out its brick-and-mortar presence in Los Angeles, new hires and to build out its digital and e-commerce platforms.
Heyday opened its first fast facial bar in New York’s Flatiron in 2015 — since then, it has expanded to four more locations in New York and one in Los Angeles. The skin-care concept, founded by Adam Ross and Michael Pollack, was designed to take facials “out of the spa,” and target Millennials, specializing in affordable custom facials by aestheticians. A 30-minute facial costs $65, a 50-minute facial costs $95 and a 75-minute facial costs $140. Add-ons such as microdermabrasion, peels, LED therapy and “beard therapy” are also available. There’s also an option for monthly membership.
There is also a retail side to the business. Heyday sells many of the products it uses in facials both in its stores and online, from brands such as Naturopathica, Image Skincare and Ursa

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Via:: https://wwd.com/beauty-industry-news/beauty-features/heyday-closes-series-a-round-funding-1202905767/