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Despite the Online Boom, More Than Half of All Millennials Still Prefer to Shop in Physical Stores

This is the millennial moment. The group of Americans between the ages of 22 and 37 are on the cusp of surpassing Baby Boomers as the nation’s largest living adult generation, according to population projections from the U.S. Census Bureau. Next year, their numbers will swell to 73 million while Boomers decline to 72 million. Millennials have grown up, and they’re building careers, purchasing homes and starting families. So it’s no surprise that brands and marketers are pulling out all the stops to win over these powerful consumers.
Although they are a notoriously difficult generation to pin down, a new study by Roth Capital Partners reveals some surprising insights into how and where millennials shop, their go-to brands, their social media habits and more. Polling a group of 2,500 women and men, the survey found that while two-thirds of millennials like to research significant purchases online, 57 percent still prefer to transact at physical stores. They’re also big Amazon fans: millennials significantly favor the e-tail giant over other online stores, and a staggering 62 percent are Amazon Prime members.
Nike, Adidas and Vans are their go-to footwear brands, while Gucci is a luxury favorite. Nike’s controversial Colin Kaepernick ad campaign resonated strongly,

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Via:: https://footwearnews.com/2018/focus/news/millennials-study-roth-capital-shopping-habits-1202706217/