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Why Jerry Lorenzo Opted to Design a Basketball Shoe for Nike

Jerry Lorenzo is no stranger to basketball.
While his father has deep ties to the Major League Baseball — he was a manager and now serves as an analyst — and Lorenzo worked for the Los Angeles Dodgers out of college, his Instagram was filled with shots of him sitting courtside at NBA games with his sneakers usually taking up the frame. And, according to Lorenzo, his Fear of God line was influenced by his day-to-day wardrobe during the Nineties when he was in high school and got dressed for the classroom and the basketball court.

Nike Air Fear of God

“As you can imagine, there are tons of opportunities that get brought to the table when two brands come together and try to find the common place to build from. We discussed other sports. We talked about football and training, but when the basketball opportunity came to the table, it hit a sweet spot for me,” said Lorenzo. “I have a true emotional connection to the sport and I thought I could really bring what I believe are my gifts and talents from a design perspective and be of best service to Nike.”
Lorenzo worked with Nike basketball designer Leo Chang on two basketball

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Via:: https://wwd.com/menswear-news/mens-sportswear/jerry-lorenzo-nike-air-fear-of-god-1202904309/