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Malone Souliers’ Pop-Up Shop at Selfridges Looks Just Like an Artist’s Workshop

Malone Souliers by Roy Luwolt is popping up at Selfirdges’ shoe hall in time for Christmas and offering an exclusive made-to-measure service to mark the launch.
As part of the service, customers will be able to customize their favorite styles from the brand with exclusive colorways and fabrications, choosing from an array of fabric swatches, including satins, nappa leathers, velvets, raffias and glitters.
Their bespoke shoes will then be made at the brand’s artisanal factory in Italy and delivered straight from the source within six to eight weeks.
The pop-up, which runs from Nov. 26 to Dec. 24, will also stock the brand’s spring ’19 collection and has been designed to resemble Luwolt’s apartment, with elegant blush pink carpets, and velvet and tarnished gold furniture. The shoes are displayed inside open cabinets, on open trolleys and wooden tables, alongside a series of sketches, creating the atmosphere of a creative workshop.

Malone Souliers by Roy Luwolt pops up at Selfridges.

CREDIT: Courtesy Photo

Luwolt, who has been overseeing all aspects of the business on his own since his former partner, Alice Malone, stepped down in July, said that he has come full circle with the launch of the Selfridges space:
“The inspiration for the pop-up’s décor is my

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Via:: https://footwearnews.com/2018/fashion/designers/malone-souliers-selfridges-pop-up-store-1202705941/