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Grande Cosmetics Goes Into Macy’s, Relaunches Hair Care

Grande Cosmetics is joining the growing beauty roster at Macy’s as the retailer makes an even bigger statement in the category. Macy’s Inc. is rolling out several items from the Grande Cosmetics’ portfolio including GrandeLash-MD and GrandeBrow in Herald Square and 19 other doors. The full 40 stockkeeping-unit array of Grande products will be sold at macys.com.
“Macy’s beauty customers are passionate and love to play and discover newness, so we are thrilled to continue to expand our beauty offering with fun and innovative brands like Grande Cosmetics and their powerful serums and dual-functioning cosmetics,” said Nata Dvir, executive vice president and general business manager for beauty at Macy’s.
The Grande Cosmetics items, such as GrandeLips Hydrating Lip Plumper and GrandeMascara will be spotlighted in some of Macy’s Growth 50 stores on special displays. The fixture is called Get Real and highlights results the products deliver without requiring services such as lash lengthening.
The rollout at Macy’s adds to Grande Cosmetic’s distribution at Sephora, Sephora.com and HSN. It is a personal victory for company founder Alicia Grande. “I personally love shopping at Macy’s,” she said.
Grande started the company 10 years ago, tapping into her background in marketing, with one product — a natural lash enhancer.

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Via:: https://wwd.com/beauty-industry-news/beauty-features/grande-cosmetics-goes-into-macys-1202904913/