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As Fires Continue in California, Victims Receive Support From the Shoe Industry

The California wildfires continue to ravage the state, with the death toll now climbing to 31 and thousands of residents left homeless.
While the National Weather Service is reporting that extremely critical weather conditions continue, the Los Angeles County Sheriff’s Department has allowed residents to return to their homes in areas including Agoura Hills and Westlake Village, in addition to Thousand Oaks and Newbury Park.
According to a resident of Westlake Village, stores have announced they have reopened by posting signs in the window. Several, she said, are giving discounts of 10 to 30 percent to “give back” to the community. However, she added, new fires are starting north of the area, forcing freeways to close.
Personal property and the lives of thousands of area residents have been impacted, with many in the shoe industry reporting losses. However, the footwear community has stepped up its efforts to assist those in need of emergency services and support.
Toms Shoes founder Blake Mycoskie was evacuated from his home in Southern California along with his family. But the brand’s chief shoe giver assured friends in an Instagram post yesterday that the Mycoskies are all safe and that he and the Toms team are looking for ways to

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Via:: https://footwearnews.com/2018/business/news/california-wildfires-woolsey-fire-shoe-industry-help-victims-1202705952/