Celebrities lead trend to dress whole family in matching outfits
Parents are taking the “chip off the old block” concept to new extremes with the latest fashion trend: wearing the same clothes as the children. The practice has made its way to the high street after celebrities including Kim Kardashian and Victoria Beckham were photographed in the same outfits as their offspring.
Primark experienced a surge in sales of its matching adult and mini-me clothes after Beyoncé shared an image of herself wearing the same Gucci dress as her six-year-old daughter Blue Ivy. While the singer’s choice cost about £3,000, Primark’s options are a more modest £30; one of its most popular items is an all-generations denim jacket. Next has matching nightwear for men, women and children, while Matalan has faux-fur-lined parkas at £24 for children and £45 for adults.