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Diamond Supply Takes Over Jewelry Stores for Nike SB Diamond Dunk Release

LOS ANGELES — Turns out third time’s a charm for Diamond Supply Co.
After two failed attempts to sell its Nike SB Diamond Dunk shoe this past weekend at ComplexCon, it was able to sell the coveted canary yellow colorway and two others Thursday at a pop-up in downtown’s Jewelry District.
“Thank, God, there’s no problems,” Diamond founder Nick Tershay said at the pop-up Thursday afternoon.
The company looked to offer exclusively the canary yellow colorway, of which there were only 250, during the two-day fashion, food, art and music event. It was to be followed by the planned pop-up offering the white and black colorways of which 8,000 and 18,000 were produced, respectively.
However, fan frenzy for the shoe had sales shut down first Saturday and again Sunday, even after metal barricades and more security were brought in.
“We ended up police escorting the shoes out of the building after the riot,” Tershay said of what happened Sunday.
He added he never would have thought that could be the scenario and “I would not have even imagined that when we showed up this morning there would be nearly 1,000 people across the street.”
Diamond Supply gave out more than 700 wristbands to people for Thursday’s pop-up.

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Via:: https://wwd.com/fashion-news/street-style/diamond-supply-nike-sb-diamond-dunk-release-los-angeles-popup-1202904131/