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True Botanicals Opens San Francisco Flagship

True Botanicals has opened a flagship this month in San Francisco, its first brick-and-mortar outpost.
The digitally native natural beauty brand’s move into physical retail is part of a larger strategy to focus on its direct-to-consumer business. While the majority of its growth has come from its e-commerce business, True Botanicals has maintained wholesale accounts with retailers such as Violet Grey, Barneys New York, Follain and Auberge Resorts spas. With the exception of Goop, the brand is pulling out of all its retail partners.
“Part of our overall mission is to have a direct relationship with our consumer both online and in person,” said Hillary Peterson, founder and president of True Botanicals. “We want to deliver a sensorial experience that you can’t get online, and learn from consumers in the store and apply that to our digital relationship.”
The San Francisco space, located at 522 Washington Street in the city’s Financial District, will carry the full True Botanicals product assortment, which includes mostly skin care, along with hair, body, and the latest addition — aromatherapy. Personalized facials will be available in the store — there are three treatment rooms — and there is also an aromatherapy bar. Interior designer Jeremiah Brent, husband to

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Via:: https://wwd.com/beauty-industry-news/beauty-features/true-botanicals-san-francisco-flagship-1202901483/