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How Two Brothers Created a Performance Sneaker to Wear Anywhere

James and Josh Shorrock are no strangers to the shoe business. The brothers gained exposure to the industry years before launching Lane Eight, their Hong Kong-based performance sneaker brand, but their early introduction to the trade left something to be desired.
“Our father worked in footwear all of his life on the sourcing side, so that helped ignite my passion,” said James. “But growing up, we could only wear the brand our dad worked for — Adidas.” Added Josh, “I was 16 the first time I went into a Nike store.”

Lane Eight’s Trainer AD 1 sneaker in Pink Heather.

CREDIT: Cheuk-Yin To/Courtesy of Lane Eight

The two British nationals (who have lived globally) later immersed themselves in the field by taking on career-boosting gigs. An internship in Vietnam led Josh to a three-year stint working for Adidas in the country, while James cut his teeth as a footwear editor at Hypebeast. The duo eventually came together to form Lane Eight, which debuted in August.
“The idea was to combine elements from different categories into one shoe,” said James. Thus was born their first style, the Trainer AD 1, which is equal parts lifestyle and performance. The silhouette features a breathable knit upper, specially designed

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Via:: http://footwearnews.com/2018/focus/athletic-outdoor/lane-eight-sneaker-brand-men-women-1202704077/