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Aerin Lauder, Johanna Ortiz Celebrate Collaboration With Net-a-porter

Aerin Lauder and Johanna Ortiz’s makeup collaboration started as many modern-day partnerships do: on Instagram.
“I was in Palm Beach about two years ago for Christmas and I was wearing this beautiful red dress and I posted [it on Instagram],” said Lauder. “Everyone in my office was like, you have to tag, you have to credit, and I did and [Ortiz] commented and from there it started.”
On Wednesday evening, Lauder cohosted a dinner party with Net-a-porter and Ortiz at her Upper East Side apartment to celebrate Aerin x Johanna Ortiz, which launched last month. The party was attended by Brett Heyman, influencer Arielle Charnas, Indre Rockefeller, Clemence von Mueffling and Net-a-porter’s global buying director Elizabeth von der Goltz.
“Any time we do a beauty collaboration with a fashion designer, it always sells super well,” said Von der Goltz. “It’s a lot to do with the fact that people love beauty. The packaging, getting those special prints that are specific to a designer and having that mashed with beauty and the color, it gives the customer another reason to buy. They’re pretty easy purchases in terms of you’re letting someone enter into the life of Aerin Lauder and the life of Johanna Ortiz at

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Via:: https://wwd.com/fashion-news/fashion-scoops/aerin-lauder-johanna-ortiz-celebrate-collaboration-with-net-a-porter-1202902093/