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How Much Did Camila Cabello Really Do For Skechers?

“Where do I get my inspiration? From places that mean something to me,” says pop star Camila Cabello, perched atop a pink car in her debut commercial for Skechers Hi-Lites sneakers.
The 21-year-old Fifth Harmony alum has had a big year, topping the charts with her hit single “Havana,” opening for Taylor Swift’s Reputation Tour and headlining concerts around the world. From that perspective, her Skechers campaign, which debuted last August, couldn’t have been better timed, since the company is eager to get the attention of the young millennial and Gen-Z consumers she counts among her fanbase, as well as the global audience she courts as a Cuban-Mexican-American singer.
Since last summer, Skechers has indeed seen steady upward momentum in its revenues — including record sales of $1.18 billion in the third quarter of 2018, up 7.5 percent year over year — and its stock got a bump from its latest earnings report, in which earnings per share came in 7 cents higher than Wall Street expected. But it is still sitting more than 30 percent lower than its April highs after investors got spooked by slowing growth and mounting expenses.
It’s difficult to know how much Cabello (or any celebrity ambassador for

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Via:: http://footwearnews.com/2018/business/athletic-outdoor/camila-cabello-skechers-campaign-1202691528/