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Sophie Hulme Experiments With Outerwear to Mark 10 Years in Business

LONDON — Sophie Hulme built her namesake company around her elegant, accessibly priced totes and their signature geometric hardware.
But as she prepares to mark 10 years in business, she is revisiting outerwear, a category she didn’t have time to develop earlier on when the growing demand for her handbags took over the business.
“I actually trained in ready-to-wear, but when demand for the bags started going a bit crazy, I decided to focus on the bags and do one thing very well,” said Hulme, who introduced her signature structured totes seven years ago.
Having developed her own retail channels since then, including an e-commerce platform and a boutique on Marylebone’s Chiltern Street, Hulme said she now has more space to experiment with one-off projects and new categories.
Her 15-piece outerwear capsule consists of a series of classic styles, many of which reference the original shapes the designer introduced during her label’s early days. Hulme said they reflect the brand’s enduring values of offering investment leather pieces, a modernist aesthetic — and a healthy dose of humor.
There are leather biker jackets, peacoats featuring back straps made of molded leather hoops and bright color-blocked pieces with collar charms that double as pencils. To celebrate the launch

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Via:: https://wwd.com/fashion-news/fashion-scoops/sophie-hulme-experiments-outerwear-mark-10-years-in-business-1202899453/