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Hublot Debuts Bitcoin Watch In Appeal to Young and Affluent

HONG KONG — Like most luxury brands, Hublot has been puzzling over how best to sell its rarified goods online. Unlike others, the company took its first steps into the world of e-commerce by selling a timepiece by only accepting Bitcoin.
The Swiss watchmaker worked with digital asset brokerage Octagon Strategy Limited to sell the Big Bang Meca-10 P2P watch unveiled here Tuesday evening. In total, 210 watches were made — a nod to the fixed 21 million Bitcoins available in the world — although the wait list quickly extended to more than 600 people. Each cost 3.99175677 Bitcoin, or about $25,000.
“I think it’s a way of trying really to be innovative in e-commerce,” Ricardo Guadalupe, chief executive officer of Hublot, said at the launch. “Everybody is talking about e-commerce [asking] ‘When will you sell your watches online?’ I don’t know yet because just to put a watch online, there’s no success. Because when you put [online] the watches you can put everywhere, people are less happy to buy. But if it’s only online [it’s different]. Thanks to the world of crypto-currency, we can touch new people, new types of consumers.”
Tony Tao, founding partner at Neo Global Capital, had flown in from Singapore for

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Via:: https://wwd.com/accessories-news/watches/hublot-debuts-bitcoin-watch-in-appeal-to-young-and-affluent-1202899428/