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How the ’90s Revival Will Help Make Etnies Popular Again

With all things ’90s in trend, Sole Technology CEO Pierre-Andre Senizergues is revamping one of his company’s skate brands that dominated the era: Etnies.
Out now is the Etnies Icons Collection, a lineup of classic shoes from the brand that avid skateboarders rocked when they first hit the streets.
The first Icons drop was sold at select retailers including Journeys, Eastbay, Size?, Skatedeluxe and Blue Tomato. However, Senizergues confirmed that the second release, slated for spring ’19, will be offered in more stores and feature more sneakers.
Here, the exec talks ’90s fashion, how Icons came to life and his plans to recharge other Sole Technology-owned brands.
What are the skate industry’s biggest opportunities right now?
“The ’90s trend. It’s where skateboarding exploded in terms of creativity, exposure and people wearing the product in the streets. I also think the Olympics two years from now will bring a lot of exposure and talk around skate. And high fashion right now is very connected with skateboarding; the most important trends come from us. Virgil Abloh with Louis Vuitton, for example — there’s a lot of skate influence in the shoes. I see some designs and say, ‘We did these in the ’90s.’ It’s clear for somebody who designed shoes at that time. And the same with other high-fashion brands, as well, from Hermès to Chanel.”
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Via:: http://footwearnews.com/2018/focus/athletic-outdoor/etnies-icons-skate-shoes-90s-fashion-1202703576/