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Dollar Shave Club Does Fine Fragrance

Dollar Shave Club is getting into fine fragrance.
Today, the Unilever-owned, direct-to-consumer men’s grooming business is set to unveil Blueprint Fine Fragrances, value-priced, prestige scents.
Blueprint is the third brand Dollar Shave Club has added to its portfolio following its acquisition by Unilever in 2016, and its first brand to carry products in a higher price range.
The line, which was codeveloped with fragrance industry veteran Ann Gottlieb, consists of two collections, Fresh and Warm, composed of three scents each. Fragrances can be purchased separately — $50 for a 50-ml. bottle — or as part of collections. Blueprint 100 Series Fresh Collection and 200 Series Warm Collection are priced at $35 each for three 15-ml. bottles. The Fresh and Warm Full Collection retails for $50 for six 15-ml. bottles.
Like Dollar Shave Club’s blades — and the six other personal-care sub-brands in its portfolio, including shave, shower, oral care, hairstyling, skin care and “butt wipes” — Blueprint will be sold only online via the Dollar Shave Club web site.
“When we think about developing products, it’s ‘What is going to enhance a guy’s confidence?’ and fine fragrance is a huge one,” said Mike Dubin, founder and chief executive officer of Dollar Shave Club, who said research found 62

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Via:: https://wwd.com/beauty-industry-news/fragrance/dollar-shave-club-fine-fragrance-1202899310/