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Amazon to Inaugurate First Pop-Up Shop in Italy

ALL I WANT FOR CHRISTMAS: Amazon is gearing up to inaugurate its first pop-up shop in Italy.
From Nov. 16, for 10 days, the North American retail giant will celebrate the Black Friday week and the upcoming holiday season with a 5,381-square-foot store located on Milan’s central Via Dante.
Called “Amazon Loft for Xmas,” the temporary shop will carry a wide selection of products, which will be associated with a Smile Code that can enable customers to discover more about each item from the Amazon app.
The store, which will be animated by a rich program of events and initiatives, will feature items from an array of companies operating in different fields, including HP, Microsoft, Garmin, Sony, Disney and Lego, as well as a selection of pieces from Amazon’s private labels, such as Find, Iris & Lily, Truth & Fable, Meraki and Aurique.
“With Amazon Loft for Xmas we want to give the chance to give everybody the chance to live a unique and innovative experience linked with the Amazon world,” said Amazon.it and Amazon.es country manager Mariangela Marseglia. “For us Milan is a very important city because for six years it has been housing our Italian headquarters and we are happy to consolidate

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Via:: https://wwd.com/fashion-news/fashion-scoops/amazon-to-inaugurate-first-pop-up-shop-in-italy-1202900019/