LONDON — Natasha Zinko is bringing her flair for bright colors, streetwear and organic food under one roof with a new store concept in Mayfair.
The space — located a stone’s throw from Bond Street, on Maddox Street — will showcase the categories the brand has been developing, including ready-to-wear, accessories, fine jewelry and a new men’s collection called Duo, which Zinko has been designing alongside her 11-year-old son Ivan, whose Instagram handle is @thegoldenfly. The collection is set to launch in January.
Zinko is also tearing a page out of Supreme’s playbook and introducing limited-edition streetwear drops every two weeks in-store. They have been designed to reflect the brand’s playful spirit with splashes of pastel pink furniture, an array of palm trees scattered across the space, as well as palm-tree-printed wallpaper lining the walls, all created using pictures Zinko took during her frequent trips to Miami.
Inside the new Natasha Zinko concept store.
The aim is to create an environment where customers will want to linger and experience the brand, which is why Zinko is offering additional items beyond clothing and accessories.
“I wanted to create a destination where everyone can chill, sip organic coffee or tea, eat macrobiotic sweets and, of course, shop.