Updates

Latest Entries

Jordan Brand Doesn’t Want You to Resell These Air Jordan 1 Sneakers

In its latest attempt to combat sneaker resellers, Jordan Brand is set to release two interesting pairs of Air Jordan 1s to double-down its position on anti-reselling.
Arriving on Wednesday is one half of the “Not For Resale” 1s dressed in a predominately white and black premium leather upper with hits of varsity red around the ankle collar and on the outsole. The words “Wear Me” is embroidered on the tongue tag while “Please Crease” is printed on the toe box.

The “Not For Resale” Air Jordan 1 in varsity maize.

CREDIT: Nike

The lateral side of the “Not For Resale” Air Jordan 1 in varsity red.

CREDIT: Nike

The lateral side of the “Not For Resale” Air Jordan 1 in varsity maize.

CREDIT: Nike

“No Photos” is embroidered on the heel (a nod to how photos are taken of sneakers before they’re listed on the secondary market). To further the message, the midsole is marked “Not For Resale.”

The heel of the “Not For Resale” Air Jordan 1 in varsity red.

CREDIT: Nike

The heel of the “Not For Resale” Air Jordan 1 in varsity maize.

CREDIT: Nike

Select sneaker boutiques are getting in on the action, including Louisville, Ky.-based store Oneness, with a special process in place: The “Not for Sale” Air Jordan

Follow Footwear News on Twitter or become a fan on Facebook.

Read More…

Via:: http://footwearnews.com/2018/focus/athletic-outdoor/air-jordan-1-not-for-resale-release-info-1202703145/