Updates

Latest Entries

Fila Reconnects With German Silva

Fila continues to bring back some of the most famous faces from its past.
The sports brand said Monday that marathon runner German Silva will rejoin its ambassador roster along with Bjorn Borg and Grant Hill, who have also been welcomed back this year.
Silva achieved back-to-back victories at the New York City Marathon in 1994 and 1995. In 1994, he famously recovered from a wrong turn and despite being 40 yards behind, still managed to break the tape first. On Sunday, Silva celebrated his upcoming 50th birthday by running the New York City Marathon with his son, Riwan, who was racing for the first time. Their finish time was 3:18.

German Silva (right) and his son, Riwan, after the New York City Marathon on Sunday.

“German is a fantastic ambassador for the sport and for our brand,” said Jon Epstein, president of Fila North America. “Our athletes have always had a unique story to tell and German carved out his own path to success. His journey from humble beginnings to a premier athlete to a humanitarian and coach is inspirational, and we welcome him back to the Fila family.”
To launch the partnership, Fila introduced an apparel and footwear collection in honor of

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Via:: https://wwd.com/fashion-news/activewear/fila-reconnects-with-german-silva-1202899000/