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Cover Girl Gets Cruelty-Free Certified

Cover Girl is going cruelty-free.
The Coty Inc.-owned brand has achieved Leaping Bunny certification by Cruelty Free International, which aims to end animal testing for cosmetics. The certification is the first step in a larger, long-term partnership between the animal protection and advocacy group and Coty, which has committed to obtaining Leaping Bunny certification on at least one other Coty brand by 2020.
It’s the latest move by a big beauty company to support efforts to end animal testing. In October, Unilever announced its partnership with Humane Society International, and cruelty-free accreditation for its Dove brand from PETA. Also last month, Natura-owned The Body Shop delivered a petition against animal testing to the United Nations, as part of Forever Against Animal Testing, its partnership with Cruelty-Free International.
In the U.S., consumer demand for cruelty-free beauty products is on the rise — sales of cruelty-free brands in the prestige market jumped 27 percent from 2017 to 2018, according to the NPD Group.
Cruelty-free brands are less prevalent in the mass market. Amongst traditional drugstore makeup brands, only Markwins-owned Wet ‘n’ Wild has achieved PETA’s cruelty-free certification. Sales-wise, Cover Girl is the biggest brand to achieve Leaping Bunny certification.
“As a big beauty company, we wanted to

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Via:: https://wwd.com/beauty-industry-news/beauty-features/cover-girl-gets-cruelty-free-certified-1202897518/