Selena Gomez is the star of Coach’s new holiday campaign, “Lights, Camera, Holiday.”
Written and directed by creative duo Henry and Rel of Supermarché, the series of videos put a playful spin on a traditional holiday concept. The light-hearted advertisements show the 26-year-old “Back to You” singer — in a pared-back ensemble featuring a black knit turtleneck, a long camel coat, leather pants and simple ankle-strap sandals — auditioning for Coach’s holiday window alongside a cast of animated animals.
Earlier this fall we held an audition for our Holiday windows and guess who showed up? Watch #SelenaGomez along with an unexpected cast of characters and see why, ’tis the season to be extra. #LightsCameraHoliday #CoachNY https://t.co/EV7q64G4Iu pic.twitter.com/ozcq0BUfaP
— Coach (@Coach) November 2, 2018
In addition to the video, Coach released a print campaign — also starring the multi-hyphenate brand ambassador — set against the New York skyline. The images, shot by famed photographer Steven Meisel, depict Gomez ready to step out of a car while holding the label’s Parker bag.
Selena Gomez in Coach’s holiday campaign.
The print ads aim to capture the magical feel of New York City during the holidays.
The holiday campaign is completed by interactive components. In North Americas, shoppers will be able to unlock