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Nicole Richie to Debut Wylde Honey on Now With Network by Yahoo Lifestyle

She’s been a mainstay on television and in fashion for more than a decade, and now Nicole Richie is taking on shoppable video. The hard-to-crack concept might finally be ready to take off with the trifecta of technology, distribution and celebrity style influencer coming together in a perfect storm.
Now With, a new branded content network that produces “Style Now With” featuring Richie, has found a home on Yahoo Lifestyle, which is part of mobile giant Verizon’s content arm. Together with AOL, Ryot, Tumblr and HuffPost, the network of sites, known as Oath, garners more than a billion eyeballs.
The Now With network is the brainchild of celebrity branding expert Nicole Winnaman, who founded the company Working Sundays with celebrity wrangler Ashlee Margolis of The A List and manufacturer Twila True of True Family Enterprises.
In time, Now With will roll out not just style, but also cooking, travel, design and pet pillars, which will live on Oath’s various digital platforms.
Richie, who has built a following for her humorous style, first on Fox’s reality series “The Simple Life” with Paris Hilton, then as a judge on NBC’s designer competition “Fashion Star,” and on VH1’s “Candidly Nicole,” is among the few entertainers who have

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Via:: https://wwd.com/fashion-news/fashion-features/nicole-richie-wylde-honey-line-now-with-network-yahoo-lifestyle-1202895331/