It’s the last day of October — and if you’re planning to visit a department store in the next couple weeks, chances are you’ll see the stockings, ornaments and decorated trees that come with the Christmas creep.
That’s because retailers are already getting in the spirit of the holidays, ushered in after the spooky season that culminates with Halloween.
Shoppers at Bergdorf Goodman, for instance, will be able to view the luxury store’s iconic window displays across its Fifth Avenue flagship beginning Nov. 14. Interior installations are scheduled to finish two days before the unveiling.
“It’s about 10 months of prep from the idea conception to production,” explained Brett Depper Goldstein, who heads public relations at the company.
The visual team, led by famed window dresser and Bergdorf’s senior director for visual presentation David Hoey, starts workshopping the store design in January, commissioning artists and artisans to create the displays. (This year’s theme has yet to be announced.)
One of the window displays at Bergdorf Goodman during the 2017 holiday season.
CREDIT: Courtesy of Bergdorf Goodman/Tiffany Sage/BFA
Macy’s, on the other hand, is celebrating even earlier.
For the department store chain, holiday preparations are already well underway — festive decor is on display now at the Herald Square flagship as