FERRAGNI IN PARIS – Chiara Ferragni Collection lands in the City of Light.
The namesake label of the influencer and entrepreneur behind The Blonde Salad digital platform has opened its first French flagship in the Parisian Marais district, on the left bank of the Seine.
Located on the corner between Rue de Debelleyme and Rue de Turenne, the 560-square-foot space stands out for its walls in the brand’s signature light blue color and the banners bearing the stylized blue eye logo.
Inside, the interior concept reflects one of the label’s Milan outposts, decked out in Ferragni’s signature glitter motif and playing up the concept of “airport life.” Wooden panels covering the store perimeter contrast with the bright shades of the marble flooring, the central blue carpet, the golden displays and mirrors and the glittered fitting room.
Chiara Ferragni Collection store in Paris.
Launched in 2013 as a footwear line, Chiara Ferragni Collection quickly expanded to additional categories, such as backpacks, bomber jackets, sweatshirts and T-shirts, among others. Currently available at the store, the fall 2018 “Stardust” lineup features statement pieces in Lurex, sequins and PVC, including silver down jackets, fluffy fur bomber jackets and colorful tracksuits, all emblazoned with the brand’s eye motif.
In addition, the