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3 Emerging K-Beauty Trends on Display at The Selects Pop-up

Korean fashion and beauty have landed in SoHo.
A group of 10 emerging Korean designers, known as The Selects, has set up shop in SoHo. The designers — Beyond Closet, SWBD, The Centaur, Wnderkammer, Nohant, Heohwan Simulation, Lie, Bmuette, Kye and Hidden Forest Market — made their initial debut at New York Fashion Week in September. Now, they are selling their collections at a pop-up, located at 62 Greene Street, in conjunction with K-beauty brands.
“Our space is a hub for Korean culture so naturally we wanted to collaborate with K-beauty brands,” said Chris Park, senior manager of sales and marketing for The Selects. “K-beauty is already renowned in the U.S. as some of the best — if not the best — makeup and skin care in the world.”
The Korean beauty market has gained momentum in the U.S. over the past few years. According to NPD, K-beauty brands sold in prestige grew by 41 percent so far in 2018.
K-beauty has become known for its innovative technology and, according to Ashley Hasegawa, director of education for Strong Brand Labs, which collaborated with The Selects on the K-beauty offerings, it is evolving to include cleaner formulas that have less fragrance and more nourishing and repairing properties.

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Via:: https://wwd.com/beauty-industry-news/beauty-features/the-selects-korean-beauty-trends-1202894535/