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Year & Day Brings Its Millennial Tablewares to SoHo

Direct-to-consumer tableware brand Year & Day has opened its first brick-and-mortar-space, a pop-up at 91 Crosby Street in Manhattan’s SoHo.
From now through Dec. 24, the space will house the breadth of Year & Day’s assortment of tabletop products, including European-made ceramic plates, bowls, serving dishes and mugs, flatware and drinking glasses along with a small selection of gift items, such as cookbooks. Prices range from $11 or a small bowl to $180 for a four-person set of flatware.
The year-old, San Francisco-based start-up is the brainchild of founder Kathryn Duryea, a Stanford MBA who has worked for L2 and in marketing, digital and e-commerce at Tiffany & Co. When conceiving of Year & Day, Duryea envisioned a modern homewares brand for the digitally native generation that would speak to the Millennial entertaining style — informal and usually centered around an open kitchen — and the way they like to shop, which is online and without too much choice.
“I’ve long loved the tableware category, and I think there are a number of tableware brands that are beloved at the high end that aren’t really resonating in aesthetic, brand values or price points with today’s [Millennial] consumer who is now in the process

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Via:: https://wwd.com/fashion-news/fashion-scoops/year-day-soho-holiday-popup-1202894554/