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Filmmaker Fenn O’Meally on Navigating New Media Landscape, Paul Smith Collaboration

LONDON — Fenn O’Meally has been flexing her storytelling muscles across film and radio for five years, and now her work, which zooms in on youth culture, has begun to grab the attention of major fashion labels, and Paul Smith in particular.
Her latest project is a campaign film created with Smith to spotlight the brand’s playful take on tailoring. In it, a diverse cast of characters handpicked by O’Meally and ranging from London-based rapper Duckwrth, to musician Connie Constance, to models Juno Song and Breanna Box and choreographer Kelsey Hydro Miller, are shown dancing to beats by the up-and-coming hip-hop artist Jevon and talking about how they feel in a suit.
“It was about getting people who are extremely relatable, and at the same time extremely talented. Every single one of them has a creative streak,” said O’Meally, who wanted to present the upbeat, carefree spirit of the brand, which channels Smith’s design ethos of creating clothes that a person can fully own, rather than vice versa. The video is online at paulsmith.com.
She added that she wants the same feeling of positivity to underline all of her work: “So many people do an extremely good job of talking about problems, but

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Via:: https://wwd.com/eye/people/filmmaker-fenn-omealy-navigating-new-media-landscape-major-brand-collaboration-with-paul-smith-1202895279/