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Twin-fluencers: The Latest Influencer Phenomenon

The influencer realm is starting to see double.
Twin influencers, aka twin-fluencers, are a rising phenomenon, with duos such as Veronica and Vanessa Merrell launching their own fashion label, True Img, and Brooklyn and Bailey McKnight collaborating with Arizona. The notion of twin duos isn’t anything new to fashion or beauty — think Dean and Dan Caten of Dsquared2, Mary-Kate and Ashley Olsen of The Row or Jean and Jane Ford of Benefit. But when it comes to the influencer sphere, what makes twins so appealing?
“It’s a family thing,” said Gabriela Fernández, talent manager at Socialyte, an influencer marketing and casting agency. Socialyte works with popular twin fashion designers-turned-bloggers Sam and Cailli Beckerman of Beckerman Blog. “As a unit, they’re actual characters in real life. People like family and feeling like they are seeing something organic and genuine versus one person posting like an influencer or a really well-known Instagram boyfriend and girlfriend — who knows if they’re going to break up next year?”
“People already have a fascination with twins. It’s an eye-catcher,” said Shannade Clermont. She and twin Shannon are former reality TV stars-turned-models who count more than 900,000 Instagram followers. They have worked with brands such as Yeezy, Buffalo London,

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Via:: https://wwd.com/beauty-industry-news/beauty-features/twin-fluencers-the-latest-influencer-phenomenon-1202772555/