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Blufin Introduces Be Blumarine Contemporary Brand

MILAN — Blufin, the fashion group controlling the Blumarine brand, is launching a new upper contemporary label, named Be Blumarine.
The new brand replaces Blugirl, which will be discontinued from the pre-fall 2019 season, when the company will unveil the first Blu Blumarine collection.
To inaugurate the new course, Blufin has tapped Mirko Fontana and Diego Marquez, the founders of the Au Jour Le Jour contemporary brand, as creative directors of Be Blumarine. Blugirl was previously designed by Anna Molinari, who will remain creative director of the Blumarine luxury line.
“This new brand was born after some serious consideration on the Blugirl label. We wanted something more mature, more modern and more dynamic, and I think that we had to incorporate in the new brand the name of our first line, which is well-known in the world,” said Gianguido Tarabini, Blufin chief executive officer. “Be Blumarine is for a woman aged from 25 who want to dress herself in a young way, with high-quality clothes that reflect the Blumarine world but are more accessible in terms of prices.”
In order to mark a clear distinction between Blumarine and Be Blumarine, Blufin developed a range for the contemporary line featuring an average wholesale price of

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Via:: https://wwd.com/fashion-news/designer-luxury/blufin-introduces-be-blumarine-contemporary-brand-1202894222/