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Banana Republic Tests Beauty With Cos Bar Shop-in-Shop

Banana Republic is experimenting with beauty.
Cos Bar, the boutique luxury beauty retailer, has opened a shop-in-shop in the retailer’s San Francisco flagship.
“It is a test,” said Cos Bar chief executive officer David Olsen. “It was built out as a Cos Bar, the look and feel is a Cos Bar, it is staffed by Cos Bar and it has Cos Bar brands.”
The 400-square-foot location is about one-third of the size of a standard Cos Bar location and will sell products from the retailer’s luxury base, as well as newer, less expensive brands. The assortment includes products from Clé de Peau, RéVive, Clinique, Patchology, LipSmart and other brands. Some are located in traditional shelf space, similar to full-fledged Cos Bars, and others are stocked in a grab-and-go section.
“We’re launching some new brands because of this partnership and then we’ll hopefully expand those brands into other Cos Bars,” Olsen said. “We’re bringing in Kosås, we’re bringing on Bastide for bath and body — we’re launching it in Banana and a handful of stores — and we’re launching R & Co in the hair category.”
The new brands will be in a Cos Bar Labs section within the store that’s primed for consumer discovery, Olsen

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Via:: https://wwd.com/beauty-industry-news/beauty-features/banana-republic-tests-beauty-with-cos-bar-shop-in-shop-1202893462/