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Jonny Johansson: the designer who started millennial pink?

By Morwenna Ferrier

Scandi style now influences our culture from bags to box sets. But it all comes down to one man: Acne Studios’ founder Jonny Johansson

It’s hard to determine exactly when everybody started dressing like Scandinavians, but we all do – even if we don’t realise it. Don’t believe me? Open your wardrobe. Thick, fisherman-style jumpers better suited for a trawler? White minimal trainers? No-nonsense outerwear and lots of black? That’s your Scandinavian uniform right there: practical yet chic, warm yet hip. And given that half the high street we shop on – the Swedish H&M group includes Cos, Arket and & Other Stories, and then there’s Monki and Weekday – is Scandinavian, it’s now impossible to avoid.

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Via:: https://www.theguardian.com/fashion/2018/oct/28/acne-studios-jonny-johansson-the-designer-who-started-millennial-pink