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New Study Reveals Why Some Customers Are Frustrated With Shopping Experiences Right Now

With the increasing shift to digital-first platforms and swelling consumer demands, it’s no surprise that retailers have adopted more omnichannel strategies to draw in shoppers and maximize profitability.
However, not all services are winning over customers; in fact, these experiences might just be pushing them away.
A study conducted by retail advisory firm HRC found that inconsistencies in business operations can often lead to frustration among consumers and even heightened cost to the company itself.
Speaking with C-suite executives at 30 different retailers, the survey determined that all of the interviewed companies offering omnichannel services have encountered challenges in their rush to employ the strategy — particularly, buy online, pick up in store (BOPIS), predictive analytics and inefficiencies in shipping.
“Very few retailers have formal scorecards to measure the performance and profitability of their omnichannel efforts, which often means they can’t effectively and efficiently take the corrective action needed to improve customer service and profitability,” said Anthony Karabus, HRC’s CEO.
According to the study, about 66 percent of retailers considered BOPIS to be unreliable, as systems often inform shoppers that a product is available in their selected store when the item in question isn’t actually in stock.
Additionally, only 14 percent of retailers in the study

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Via:: http://footwearnews.com/2018/business/retail/retail-omnichannel-challenges-1202699372/